Get Your Beauty Brand On Trend With Sustainable Cosmetic Packaging

Are you thinking about starting a cosmetics business? Perhaps you are eager to rebrand your budding SME? If you fit into either category, you always need to carefully consider packaging. The right packaging can elevate your product beyond the solutions of competitors and encourage great reviews as well as high purchase rates. Regardless of how many times we are told not to, people do judge a book by its cover.

But in the world of cosmetics, stylish packaging isn’t just about the right colour or a cool design. If you want to sell on-trend products, then it’s time to go green. Read on to find out why. 

Wellness Clients Are Eco-Conscious 

Health and the environment go hand in hand. It’s impossible to focus on personal health and wellness without tackling:

• Pollution
• Waste
• Carbon emissions

All of these environmental issues contribute to the greatest health threats consumers are facing today. Customers know this and will always support businesses which are doing their part to improve the world. 

If your packaging is eco-friendly, wellness customers will immediately identify your brand as an ally. You can earn their loyalty. 

Sustainable Is Stylish 

Sustainable packaging isn’t just a practical choice, it’s an on-trend solution to a growing problem. Packaging such as aluminium bottles is minimal, contemporary and ideal for attracting a modern audience. These bottles are also easily customisable. So, as well as being fully recyclable and wonderfully reusable, they’ll ensure that all your items are highly presentable. 

Packaging Challenges In The Beauty Industry 

Arguably the most significant reason to change to sustainable packaging is the environmental challenges currently impacting the beauty industry. 

Excessive Packaging 

A key concern for cosmetic customers is the sheer level of packaging materials that are used for different products. It’s common for one product to be in case of no less than three different, separate materials. A face cream could come in a tube inside a plastic cover, inside a cardboard box. This excess material adds to the tonnes of waste generated by the cosmetic industry every year. Beauty packaging is responsible for more than 120 billion tonnes of waste generated annually. 

One-material packaging designs are a sustainable alternative to these designs. The right choice will provide a durable, robust solution with a stylish overall presentation, certain to impress customers. 

Microplastics

The greatest environmental concern from cosmetic packaging is microplastics. These materials are dangerous for both the planet and personal health. Microplastics are everywhere today - including in drinking water. They are positively correlated with health threats including cancer and DNA damage. They are one of the main reasons for the ongoing war against plastic packaging. 

Companies choose plastic packaging for cosmetic products because it is robust and waterproof. However, some alternatives provide the same benefits and are far more eco-friendly. Aluminium packaging is perfect for a wide range of products because it doesn’t corrode when exposed to water-based substances like creams and ointments. Similarly, packaging with EPE liners delivers a water-proof seal that keeps products fresh and fully recyclable. 

An Uncertain Future 

Without rapid changes to the level of waste produced and the type of waste created, there will be a significant impact on the world and life as we know it. Unfortunately, this isn’t hyperbole with many experts warning of an impending climate disaster. 

By switching to sustainable cosmetic packaging businesses can reduce their impact on the environment. Cosmetic companies can show customers they are committed to ensuring a greener future. Sustainable packaging is available in a variety of forms and designs. White packaging is preferred for wellness products as it suggests health and beauty. Alternatively, black packaging is perfect for luxury cosmetic items and options for a high-end client base. 

We hope this helps you see why sustainable packaging choices like aluminium and cardboard tubes are the best way forward for the cosmetic industry. Are you interested in making the switch for your brand? Explore our full range of cosmetic packaging products now, designed with health, wellness, and beauty in mind.