Are you thinking about starting a cosmetics business? Perhaps you are eager to rebrand your budding SME? If you fit into either category, you always need to carefully consider packaging. The right packaging can elevate your product beyond the solutions of competitors and encourage great reviews as well as high purchase rates. Regardless of how many times we are told not to, people do judge a book by its cover.
But in the world of cosmetics, stylish packaging isn’t just about the right colour or a cool design. If you want to sell on-trend products, then it’s time to go green. Read on to find out why.