Is the right green standard a key milestone for your business this year? It needs to be. More than ever before, customers are eager to find businesses doing their part to help the planet. Every day it seems there’s a news story about how our environment is changing. Customers are paying attention to this, particularly millennials who are now the main buying audience for most industries. So, how can you ensure that your business is prepared for future environmental challenges? You need to run a business model which fits into a circular economy.
The circular economy is an economic model, designed to minimise levels of resource input, overall waste and emissions. Essentially, it is living or working without causing any damage to the environment. In an ideal world, the circular economy would result in no waste and zero emissions - a goal which governments are now keen to achieve.
Unfortunately, as it stands a true circular economy is not feasible. Part of the reason for this is that there is no such thing as a carbon-neutral business model carbon-neutral packaging. However, companies can still move towards a circular business model by choosing the right type of packaging that minimises environmental impact.
This brings us neatly to metal packaging.
Metal packaging provides a lot of benefits. For instance, if you choose tinplate for your products, they will have the beauty of tin and the strength of steel - a winning combination. Alternatively, aluminium is resistant to corrosion and thus wonderful for water-based products. This is why it’s become such a popular choice in the cosmetic industry.
Metal also provides one other incredible benefit as a packaging material. It is a highly sustainable choice. For instance, our metal packaging is created from 65% recycled material and many of our products are over 70% recycled. There isn’t enough material available to create tins made completely from recycled materials. However, by encouraging customers to reuse, recycle and refill, companies can speed up this process.
Metal also never degrades which means it can be used constantly. 80% of metal produced remains in circulation today. The same isn’t true for alternatives such as plastic.
Tin packaging provides wonderful opportunities for repurposing and upcycling too. A typical metal tin could become a storage container for pens or a place to keep freshly baked cakes. Smaller tins might become sweet holders or jewellery boxes - the possibilities are endless and consumers love this idea.
It’s important to understand that the vast majority of customers across the world live in urbanised areas. They are all too aware of the vast waste building up and the challenges this presents. That’s why your main buying audience likely is interested in a product contained in sustainable packaging like metal.
Furthermore, metal packaging is likely to have a one-material design. That’s important for consumers too because modern buyers are all too often “cash-rich” and “time-poor.” They want to help the planet but they don’t have time to figure out how to recycle an item. One material packaging design keeps things simple and fast.
At Tinware Direct we firmly believe that metal packaging is one of the best sustainable packaging choices for businesses today. Robust and reusable, tin packaging is perfect for a fantastic range of products. Explore our fantastic selection of tins now or speak to our team about creating a bespoke product beautifully designed to match your brand.